XR AI Spotlight

How to Build AR Experiences for Brands on Any Street

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Stefan Marx and Anne-Sophie Panzer are the cofounders of Zaubar, an AI-powered platform to augment reality at every location. Over the past years Zaubar has worked with renowned brands such as Cocal cola, Siemens, Meissen, Borussia Dortmund, and several Cultural and historical sites where they deployed treasure hunts and gamified AR experiences adding a digital layer to any location. Recently they announced a partnership with Deutshe Telekom to bring AR across Europe during the 2024 European Football Championship.

Listen to this episode to learn:

  1. How Zaubar worked with Brands to gamify Ar experiences 

  2. An alternative to app and web based augmented reality

  3. The approach Zaubar is taking to enable AR content creation powered by AI


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