If you’ve ever felt like email marketing is a one-way street—just blasting out emails with no real connection on the other end—this episode is for you! I’m kicking off an exciting relationship-based marketing series with none other than expert copywriter, Jenny Roth. She’s here to break down how to transform your email marketing from cold and transactional to warm and relational.

As service providers, we know that people hire us because of who we are—not just what we do. But marketing our services while staying true to ourselves (and without feeling salesy) can feel like an impossible challenge. That’s why building relationships through your marketing efforts is the most effective way to create trust, shorten the time it takes for clients to book, and ultimately grow a sustainable business that doesn’t rely on social media.

In this conversation, Jenny shares actionable strategies to make your email list feel like a community, how to create engaging newsletters people actually want to open, and why email marketing should be the after-party to your social media presence. Plus, we dive into how to build your email list in ways that feel aligned, natural, and effective—so you can connect with the right people without constantly chasing new leads.

Whether you're struggling to show up in your emails, wondering how to get more engagement, or just looking for fresh inspiration, this episode is filled with invaluable insights. Tune in to this conversation on The Business Edit Podcast and start turning your email list into your most valuable business asset!

SHOW NOTES: jadeboyd.co/build-relationships-through-email-marketing-jenny-roth

LINKS MENTIONED IN THIS EPISODE:

• Jenny Roth’s Website: jennyrothcopywriting.com
• Jenny Roth’s Instagram: @jennyrothcopywriting
• Email Marketing Podcast by Jenny Roth
• Jenny’s Email Insiders Membership
• Free one-month trial of Email Insiders

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