Customer lifetime value (CLTV) is an important metric to measure as Entrepreneurs grow their company.

In this episode I explain all about this key performance indicator (KPI). Specifically I go over:

1. what CLTV is
2. how to calculate CLTV
3. how you can use CLTV to predict your sales growth and set revenue goals for your business
4. how you can increase your CLTV

This episode is enhanced by Dolby sound to give you the highest quality listening experience because you're worth it.

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