When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group—done methodically—to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented.

Outline of This Episode

• [0:42] What is cold-calling? Is it still relevant?
• [1:58] The art and science of cold-calling
• [5:03] How Scott prepares for cold-calling
• [9:52] Scott's opening techniques
• [13:16] Why Scott scripts cold calls
• [17:19] Tools, technology, and metrics
• [19:53] Scott's top 3 cold-calling dos and don'ts
• [22:33] How Scott handles objections and rejections

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