Everything in a business is geared towards the outcome. Did you know that content creation is the pinnacle of what you need to access to draw people in? And it is critical to have excellent marketing skills when you’re trying to grow a business.

Today’s guest is Michael Norris. He is the CMO of YouTech and the host of the Youtalk Marketing Podcast. Michael helped grow the business from just a handful of clients to what it is today. They now have offices in two different locations, over 60 employees, a few hundred clients, and hope to open a third office in Dallas this year.