Most cold calls fall apart in the first 10 seconds.

The tone’s off. The opener feels forced. You sound like every other rep they’ve ever heard from.

Josh Braun, cold outreach coach and creator of the Badass Growth Guide, shares a tactical breakdown of what to say, how to say it, and when to stop talking. Get a full cold call structure based on psychology, not pressure, so you can get into more real conversations and stop pitching too early.

Walk away with confidence, talk tracks, and a framework you’ll want to use on your next call.

You'll Learn:

• A cold call structure that builds trust fast
• How to create curiosity without pitching
• Real-world talk tracks that flip the power dynamic

The Speakers:

Will Aitken and Josh Braun

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