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In this episode, the host emphasizes the significance of keeping podcast intros and outros short, concise, and focused. These elements serve as the bookends for each episode and are typically accompanied by a jingle or a brief message. While it is debatable whether listeners truly pay attention to intros and outros, it has become customary to include them.

The host advises against creating lengthy intros and outros that provide a detailed explanation or summary of the podcast. Instead, they should be brief and dive right into the episode's content. The intro should consist of approximately four sentences, welcoming the audience, briefly explaining the show's purpose, and introducing the host. Similarly, the outro can be concise, expressing gratitude to the listeners for tuning in and encouraging them to subscribe and share the podcast.

[00:00:30] Starting a podcast.
[00:04:18] Short and sweet intros.
[00:07:26] Outsource, outsource, outsource
[00:10:31] Outsourcing podcast intro and outro.

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By keeping the intro and outro short and to the point, the host aims to capture the listeners' attention and maintain their interest. The goal is to deliver valuable content and ensure that listeners take away at least one or two new insights from each episode. By avoiding lengthy intros and outros, the host acknowledges that listeners are already seeking content when they search for podcasts, and they may be less inclined to listen to excessive introductory information.

Overall, this episode emphasizes the importance of creating concise and engaging intros and outros that swiftly introduce the show and its host while leaving a lasting impression on the listeners.

RESOURCES:

Audio Editing Software (PC & Mac): https://www.audacityteam.org/

GarageBand (Mac only): https://www.apple.com/mac/garageband/

YouTube Library: YouTube.com/PodcastsSUCK

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