So I’ve got a quick question for you: what’s the goal of your next negotiation?  

I’m pretty sure that you’re going to tell me that you want to be able  to reach a deal with the other side. I’d say that not only do you want  to reach a deal with them, but you want to reach a deal with them that  both sides believe that they can live with. 

This is the essence of  win-win negotiation. I think that we can all agree that it’s something  that we’d all like to be able to do; however, the big question is how  can we use win-win negotiation styles and negotiating techniques to get  what we want?