As negotiators we’ve all heard about the power of being able to reach a win-win agreement with the other side of the table.  

This is not always an easy thing to do. It may be our ultimate goal,  but more often than not how to reach that goal can prove to be elusive.  

However, the good news is that there are a number of different  negotiation styles and negotiating techniques that we can use in order  to create situations in which both sides in a negotiation can reach a win-win agreement.