Podcasting Q&A

How to Create an Effective Podcast Promo


Listen Later

Send us a text

Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!

Things covered in this episode & links:

WRITE A SCRIPT
A podcast promo must be 12-40 seconds long, so be concise with information. 

5 Things to Include:

  1. Podcast name
  2. One-sentence description
  3. Who the podcast is for
  4. Why they should listen
  5. Call to action

RECORD

  • Record in a sound-treated environment
  • Use a microphone 
  • Record multiple takes and versions (practice makes perfect!)

EDIT & POLISH

Tips for editing vocals:

  • Remove unwanted sounds or awkward pauses
  • Consistent audio volume throughout
  • If ad is too long, try speeding up vocals 1-5% to fit 

Sound effects and music:

https://www.buzzsprout.com/blog/free-music-for-podcasts

Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.

ALBAN'S TWITTER & CUNNINGHAM'S LAW
Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg
Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online


*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.

Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at [email protected].

Keep podcasting!

...more
View all episodesView all episodes
Download on the App Store

Podcasting Q&ABy Buzzsprout

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

83 ratings


More shows like Podcasting Q&A

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

230,254 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

PodCraft by Alitu: Honing the Craft of Podcasting by Alitu via The Podcast Host

PodCraft by Alitu: Honing the Craft of Podcasting

109 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

461 Listeners

Podnews Daily - podcast industry news by Podnews LLC

Podnews Daily - podcast industry news

85 Listeners

How to Start a Podcast by Buzzsprout

How to Start a Podcast

449 Listeners

Buzzcast by Buzzsprout

Buzzcast

181 Listeners

Buzzsprout Conversations by Buzzsprout

Buzzsprout Conversations

21 Listeners

The Megyn Kelly Show by SiriusXM

The Megyn Kelly Show

40,777 Listeners

All the Hacks: Money, Points & Life by Chris Hutchins

All the Hacks: Money, Points & Life

1,622 Listeners

Candace by Candace Owens

Candace

11,226 Listeners

Buzzsprout Weekly by Buzzsprout

Buzzsprout Weekly

10 Listeners

Happy to Help | A Customer Support Podcast by Buzzsprout

Happy to Help | A Customer Support Podcast

11 Listeners