"We talk about brevity, clarity, and potency, making every word count so that every ad will count. Never use two words when one will do." Stew's extensive experience in performance marketing allows him to craft high-converting podcast ads. In this episode, we discuss why it is critical to have clarity in an ad and how advertisers can support hosts in driving the brand message.

He also talks to me about what hosts can do to be more involved in the creative process and ultimately get more sales from their ads. He encourages hosts to ask questions like, "How are you [advertiser] attributing success to this? Is this the best offer you have available anywhere?"

Here are some of the critical components that Stew covers in this episode

Grab attention

Hold attention

Build Trust

Clarity

Be specific and back up your claims

Create scarcity

Stew uses his in-depth knowledge to help educate others and improve the overall quality of podcast advertising. He recently wrote an article for Sounds Profitable, essentially giving away all his secrets.

I absolutely love talking with Stew and laughing a lot!

To learn more about Oxford Road, visit their website, or reach out to Stew Redwine.

Contact Heather if you want to advertise with True Native Media's podcasts.