Check out Vinnie on IG @theunstoppabletradesmen https://www.instagram.com/theunstoppabletradesmen/

Where most coaches go wrong, is picking a niche and writing it in your bio…
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And then making the same content everyone else in the market place is.
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…Eat in a caloric deficit… Eat this not that.
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… Here’s how to properly perform an exercise, workout from home.
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…Think positive. Blah blah blah.
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This goes against the entire point of niche-specific content.
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If my girlfriend, my nana, and my dog can all read your content, apply it, and see the same results from it… It’s not specific enough.
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It has to hit your ideal client right where they are in their day, with what they are thinking about… And think “Wow, I feel like you wrote this post for me”.
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Literally prospects message our clients this all the time ^.
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Because well, we do write the posts for them.
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That’s how we stand out from the noise.
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Social media is a mess right now.
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It’s all noise.
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So, the question is… How can your content be the signal for your ideal clients to stand out from the noise?
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What we taught @theunstoppabletradesmen is to “enter the conversation in your prospects mind”.
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Or better yet…
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Live a day in the life of your prospect.
 
Now, because Vinnie knows this…
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There are 30 different types of posts he can write here that will meet his ideal client where he is at in his day.
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The TRUST factor for Vinnie as a potential coach goes through the roof.
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As he can explain his ideal clients situation better than anyone else in the marketplace.
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So, when Vinnie sends a message or a video, it’s positioned in a way that frames him as the authority, as his content is positioned for that very person.
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Or, if it’s a well crafted post or CTA, they come to him.
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This, is positioning yourself in the marketplace, to cut through the noise and speak DIRECTLY to your ideal client.
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When you master how to transition from their pain and problems to the optimal future version of themselves, and show them that pathway.
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This is how you grow a movement…
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A culture…
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A tribe…