Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 

0:00 Intro 
1:00 Conversation with Elizabeth 
2:25 Content Strategy Collective 
6:08 Theme of conference 
8:30 Personalization 
11:05 Choosing Mutiny 
13:50 Goals, objectives, conversion rate 
17:21 Implementation 
22:08 Website personalization 
26:24 Outro 

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June 7-9, 2022 Content Strategy Collective Live (REGISTER)

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