Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists.

0:00 Intro
1:08 Conversation with Masooma
2:09 Freelance writing process
5:22 What is product-led content?
9:45 Top of funnel VS educational VS product-led
12:30 Distribution
13:52 Mistakes to avoid
16:50 Call to actions (CTA)
18:30 How to get started
21:23 Results and use cases
24:58 Get connected
25:30 Outro

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