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How to Create Profitable Products & Services That ACTUALLY Sell
In this episode, I’m breaking down one of the most foundational (but often skipped) parts of building a business: your products, services, and offers!
Whether you’re selling physical products, digital services, or anything in between — this is the episode you need to ensure what you're creating actually sells, creates real impact, and sustains you and your business. I get candid about the mistake I made early in my business when I skipped validation, wasted 6 months, and launched something no one wanted (yikes).
I’m sharing exactly what I wish I had done instead and now teach all of my clients to do through a 3-step framework:
1️⃣ VALIDATE the problem you're solving
2️⃣ Ensure it's VIABLE to create and profitable to sell
3️⃣ TEST DEMAND before you commit
TIMESTAMPS
00:11 The Foundation of Your Business
00:58 The Importance of Strategic Product Planning
01:53 Solving Problems for Your Ideal Customer
02:47 Standing Out in a Saturated Market
03:23 Real-World Examples of Successful Products
05:04 Service Providers: Differentiating Your Offerings
07:51 Primary and Secondary Research
08:34 Conducting Effective Surveys
11:31 Diving Deeper into Customer Needs
12:36 Analyzing Competitors
12:49 Matcha Business Example
14:30 The Importance of Validation
15:35 The Pitfalls of Skipping Validation
20:09 Viability Check: Can You Bring It to Life?
23:54 Testing Demand: Pre-Sales and Wait Lists
24:42 Executing Pre-Sales
26:39 Executing Waitlists
27:22 Steps to Create Successful Products
28:37 The Benefits of Doing the Work Upfront
RESOURCES MENTIONED
→ Sustain Your Products: https://selinaho.com/products
→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys
SUPPORT TO SUCCEED
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap
LET’S CONNECT
→ Instagram: https://www.instagram.com/selinajho
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ TikTok: https://www.tiktok.com/@selinajho_
View all episodes
By Selina Ho
5
66 ratings
In this episode, I’m breaking down one of the most foundational (but often skipped) parts of building a business: your products, services, and offers!
Whether you’re selling physical products, digital services, or anything in between — this is the episode you need to ensure what you're creating actually sells, creates real impact, and sustains you and your business. I get candid about the mistake I made early in my business when I skipped validation, wasted 6 months, and launched something no one wanted (yikes).
I’m sharing exactly what I wish I had done instead and now teach all of my clients to do through a 3-step framework:
1️⃣ VALIDATE the problem you're solving
2️⃣ Ensure it's VIABLE to create and profitable to sell
3️⃣ TEST DEMAND before you commit
TIMESTAMPS
00:11 The Foundation of Your Business
00:58 The Importance of Strategic Product Planning
01:53 Solving Problems for Your Ideal Customer
02:47 Standing Out in a Saturated Market
03:23 Real-World Examples of Successful Products
05:04 Service Providers: Differentiating Your Offerings
07:51 Primary and Secondary Research
08:34 Conducting Effective Surveys
11:31 Diving Deeper into Customer Needs
12:36 Analyzing Competitors
12:49 Matcha Business Example
14:30 The Importance of Validation
15:35 The Pitfalls of Skipping Validation
20:09 Viability Check: Can You Bring It to Life?
23:54 Testing Demand: Pre-Sales and Wait Lists
24:42 Executing Pre-Sales
26:39 Executing Waitlists
27:22 Steps to Create Successful Products
28:37 The Benefits of Doing the Work Upfront
RESOURCES MENTIONED
→ Sustain Your Products: https://selinaho.com/products
→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys
SUPPORT TO SUCCEED
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap
LET’S CONNECT
→ Instagram: https://www.instagram.com/selinajho
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ TikTok: https://www.tiktok.com/@selinajho_
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