Interview with Dr. Larry Lapide, MIT Research Affiliate, former demand planner, and columnist in the Journal of Business Forecasting.

04.30 Forecasting downturns in your business 
06.30 Communicating downturns to executives
08:50 Techniques to deliver bad news to business partners
11:00 Know your facts, figures and assumptions
15:00 Handling the human side when lower forecasts will result in layoffs 
17:20 Provide estimate of forecastability/risk profile 
18:50 Stay out of politics
20:40 Advice for people new to demand planning

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