Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions.

Here are three massive things you’ll take away from this episode:

1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making.

2) The impact cultural society has on design decisions.

3) Taking the time to network and How to find your next agency client.

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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