According to Mark Davis, "Culture at its very nature is pervasive in all negotiation and, in fact, it should be a framework through which you can overcome these obstacles and they rise to the surface."

Cultural awareness is key to any negotiation, even if it isn't overtly across cultures. So how do you develop cultural awareness? How do you learn to adapt your perspective to take into account what's important to other cultures? Mark covers what you need to know to begin to develop cultural awareness in this throwback episode of Negotiations Ninja!