Local SEO is one good strategy for small businesses to aim for SEO.

You already have a niche, your city.

In contrast to an International SEO Strategy, that is broader, Local SEO is a niche oriented strategy.

With Local SEO, local businesses have the opportunity to rank faster on Search Engines, since they are only competing with their actual local competitors.

Why? Because when it comes to certain types of services that are merely aimed to be offered on a local basis, websites that have a Local SEO Strategy can come up first.

The differentiation of a local service is already given, the place.

No person from Germany would be searching for a local service such as plumbing in Mexico. Or even from all around Mexico, people from southern states would be searching to solve their plumbing problems and wait a norther plumber to come.

But how does local businesses can take advantage on SEO, and how they can improve their websites so that Search Engines start to love their sites?

Well, there exists services that give support on Local SEO services.

What you should consider before hiring a Local SEO agency?

Ask first for proven results, or also what is the strategy that a Local SEO agency would follow to achieve results.

I do recommend a mix of Youtube and Website Local SEO content mix.

This way local businesses could showcase just a few of their services or products and could start appearing on local search results.

As well, don’t forget that business directories such as Google Local Business are a free tool that can help you appear online for free.

Plus, it is important for local businesses to get REAL Reviews. There are many new services around the internet that can offer paid reviews, just to give your local business a “look of success” on Google Reviews. This would just hurt your future reputation, and you actually ask why are customers not coming.

There is already a Google Local Guide Community around the world, try to contact people who would give a real and honest review, remember that some ways to improve is to listen what is been working good, and what is working bad.

There is a kind of a sort not written ethic code between the real envolved Local Guide Community to write their review as they feel it, but of course there are some higher levels who sell their opinion, so that their badge appear on the business review.

So to sum up my tips on Local SEO:

1. Create localized content for Youtube and your Website.

2. Add your business to Google Local Business.

3. Get real review, or contact Google Local Guides and ask them for a honest review.

Read more in: How to do Local SEO and support small businesses online growth.