Brett invites Mindy Metz from The Juice’s Sales Team to discuss her modern approach to sales outreach. The days of cold emailing are long gone. Mindy thoroughly researches and studies the content of whoever she is considering reaching out to beforehand, so that they can build a personal relationship.

0:00 Intro
1:03 Conversation with Mindy
2:28 Indy 500
5:50 Modern outreach
7:40 Traits of great lead
10:10 Mindy’s background and process
14:40 Example
17:30 Outdated outreach
20:05 Taylor Swift
21:04 Advice to B2B sales
23:50 Outro

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