Can social media genuinely improve English teaching and language learning, or is it simply another distraction?
Gav and Em explore how teachers and learners can use Instagram, Facebook, YouTube, TikTok and messaging apps more effectively. They discuss identifying your audience, defining the purpose of each post and deciding whether you want views, comments, shares, new students or professional connections.
The episode covers recommendation posts, quotations, quizzes, polls, reels, mini grammar lessons, vocabulary videos, podcast clips, testimonials, collaborations, memes and ask-me-anything posts. Gav and Em also consider branding, accessibility, posting times, captions and the importance of offering genuine value.
Several English-teaching content creators share practical examples. Marta from English Smart Llama demonstrates recommendation posts, Vivi from Ki-Bird English shares an attractive quotation graphic, and Mike from Mike English Academy shows how humour and role-play can make vocabulary memorable.
Andy from Andy’s Everyday English explains how learners can use social media wisely. She warns against misleading “Don’t say this; say that” content and encourages learners to follow reliable educators and check whether advice is current, culturally appropriate and useful in context.
Charlotte from English in Athens and Pearl from Pearl English Academy demonstrate how collaborations can connect audiences and teach useful language. Pearl also explains how she uses WhatsApp groups to share assignments, reminders, corrections, audio, video and other learning materials.
Drawing on their own experience, Gav and Em recommend establishing a recognisable style, keeping your message simple, interacting genuinely and creating content you enjoy. The episode concludes with eight practical takeaways and a Learn-A-Word exploration of engage and engagement.
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Teaching ideas and resources:
https://howtoenglishpod.com
Guests
Marta – English Smart Llama
https://www.instagram.com/english_smart_llama/
Vivi – Ki-Bird English
https://www.instagram.com/kibirdenglish/
Mike – Mike English Academy
https://www.instagram.com/mike_english_academy
Andy – Andy’s Everyday English
https://www.instagram.com/p/CqBJx1jIgRZ/
Charlotte – English in Athens
https://www.instagram.com/english_in_athens/
Pearl – Pearl English Academy
https://www.instagram.com/pearl_english_teacher/
Sergio – Grammar Drops
https://www.youtube.com/@GrammarDrops
References
Social media marketing ideas for language teachers and schools
https://postfity.com/blog/promote-language-school-using-social-media-8-social-media-marketing-tips-language-teachers-schools-case-studies/
Hootsuite social media resources
https://blog.hootsuite.com
Chapters
00:00 Welcome and the importance of getting social
01:30 Choosing your audience, message and outcome
04:10 Likes, comments, saves, shares and views
07:35 Collaborations, products and sponsorship
09:05 Posting times and different time zones
10:55 Choosing useful hashtags
12:45 Branding, consistency and clarity
14:05 Gav’s tip for genuine engagement
15:30 Types of social media content
16:10 Marta’s recommendation post
18:00 Vivi’s quotation graphic
20:10 Quizzes that encourage comments
22:15 Reels, film clips and mini-lessons
23:10 Mike’s humorous vocabulary video
25:00 Reusing content and improving accessibility
27:35 Andy’s how-to video for learners
29:15 Red flags and unreliable advice
32:15 Stories and interactive polls
34:10 Collaborating with English teachers
37:00 Using WhatsApp groups with students
39:20 Milestones, memes and testimonials
42:00 Ask-me-anything posts and choosing platforms
43:30 Eight practical social media takeaways
46:15 Learn-A-Word: engage and engagement