Have you ever gotten tongue tied when someone asks you what you do?

I know I have!

Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do.

"What do you do?" Is one of the first questions people ask, literally everywhere you go - networking events abound. And each time you go to the grocery store, meet neighbors, go to the kids' soccer match, attend holiday parties, it is a chance to meet clients or people who know your potential clients.

But, if you do not have an engaging answer to the question, you will lose people when you begin speaking. And you’ll leave opportunity on the table.

However, when you have a compelling “What Do You Do?” statement, people will immediately know why they want to work with you or refer you to friends or colleagues.

And you’ll instantly stand out among the crowd because the majority of consultants and coaches don’t do this well.

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. I'ver heard it many times, when people get the blank stares, they feel like they need to work on their pitch.

There is a difference between a pitch and an engaging story of your business, and that is what we will talk about in this episode.

For consultants and coaches, traditional sales don’t work.
A pitch is about sales.
A story is about service.

I have a free PDF that goes along with today's episode. Check it out here: www.betsyjordyn.com/script.

It’s time to share the story of what you do with clarity, confidence and credibility!

[2:30] Hear why traditional sales and pitches don't work for consultants and coaches

[4:00] The four mistakes consultants or coaches make when asked, "What do you do?"

[7:20] Why you need to ground your "What I do" statement in your ideal client's transformation and story

[10:34] Hear how to be flexible and deliver the "What I do" script to different audiences in different settings

[18:57] Why no one wants to hear about your generic titles or aspirational phrases. Hear how the right script helps people get to know you.

[20:27] Hear the big recap!

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com

Links:

Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)

How to Make Your Contacts Count with Vern Schellenger (Ep48)

Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)

What Is A Brand And Why Do You Need One? (Ep46)

Architect Your Business Joy with Jodee Peevor (Ep45)