Professor Xiangyang Xin talks about the fundamental elements that make up a service. Without a clear understanding of these elements it's impossible to design and express services. We also talk about the core skills a service designer needs.

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EPISODE GUIDE

1:53 - First encounter with Service Design.

6:28 - How can we express a service?

14:21 - How many skills do service designers need?

22:28 - What is a service?

27:24 - Expert tip: be an interesting and good human being

29:30 - Big question: what does it mean to be a service receiver?

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ABOUT XIN XIANGYANG

Twitter ➜ https://goo.gl/RLv8rp

LinkedIn ➜ https://goo.gl/FZVNSb

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MORE EPISODES

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OFFICIAL YOUTUBE CHANNEL

Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/c/servicedesignshow