March 05, 2026

How to Find Top Talent in a Crowded Digital Market?

13 minutes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In today’s competitive labor market, recruitment is no longer just about posting jobs; it is about marketing opportunity with strategy and intention.

Our guest is Chloé Lassagne, Digital Marketing Specialist at Emplois Compétences. From Paris to Quebec, Chloé has combined brand development and consumer psychology to help organizations attract and secure the right talent in a crowded hiring landscape.

Key Highlights

France vs Quebec Work Culture: Key differences in expectations, communication, and workplace dynamics.

Marketing Meets Recruitment: How employer branding drives visibility and candidate engagement.

Simple High Impact Tactics: Practical strategies that make job offers stand out instantly.

Platform Strategy Matters: Choosing the right channels for factory roles versus executive hires.

Digital Plus In Person Hiring: Lessons from live events that strengthen modern recruitment results.

Special Thanks to Our Partners:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Google: https://www.google.ca/

A1 Global College: https://a1globalcollege.ca/

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

...more

View all episodes

By SK Uddin