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How you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love.
About Dr. Aaron Ahuvia
Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.
He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study.
In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products.
Aaron got his PhD at Northwestern’s Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan.
Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show.
Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown.
You can purchase the book here: https://amzn.to/3ABaKwi
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
5
6565 ratings
How you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love.
About Dr. Aaron Ahuvia
Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.
He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study.
In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products.
Aaron got his PhD at Northwestern’s Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan.
Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show.
Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown.
You can purchase the book here: https://amzn.to/3ABaKwi
EPISODE LINKS:
MORE MARKETING INFORMATION:
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
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