For the last fifteen years, Jules Brooke has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media.

 

There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!

• How she got her break into PR through saying yes to one of Australia’s best-known comedians
• Why employing a PR agency may not be the best financial decision you can make
• The common challenges small business owners face when it comes to doing their own PR
• What makes a newsworthy story and what definitely doesn’t
• What headlines and opening lines you will need to craft to stand out in the 100’s of requests journalists get each day
• Why journalists need stories direct from small business owners
• How to align to a hot topic in your country
• Why traditional media is still worth considering
• How you can find a solution which does not rob you of your time
• How to get FREE PR
• How to avoid sounding salesy and getting overlooked for PR
• Why photography is so important
• How to treat high res files
• How to source questions for your PR release 

 

Important Links & Mentions From This Episode:

• Jules Brooke's LinkedIn profile
• Free Webinar
• Handle Your Own PR