From a high level, the art of negotiating looks pretty easy: all you  have to do is to use your negotiation styles and negotiating techniques to get the other side to say “yes” to whatever you have proposed to them.  

As we all know, when you get closer to ground level, this negotiating  stuff can become quite difficult to do. However, our goal remains pretty  much the same: we want the other side to agree with the proposal that we have presented them with. 

Just exactly how can we go about making this happen?