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What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?

Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.

In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.

Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.

Here are the highlights from this episode:

07:14 - The challenges of creating an emotional connection in the digital world

11:46 - Incorporating empathy when using AI tools like ChatGPT

16:59 - Ways to help create brand voice with ChatGPT

19:33 - How AI will affect creative roles like copywriters and graphic designers

23:50 - ChatGPT prompt suggestions to help generate effective content

28:17 - How to think about positioning in a different way in this type of generative AI world

32:32 - The biggest misconception people have about ChatGPT and AI

34:54 - Nick’s badass superpower

This episode is sponsored by:

UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.

UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.

Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.

Find out more here: digitalhumans.com/brandingmatters

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

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website - BAMKO.NET