Rock My Restaurant

How to Go from Dishwasher to Firehouse Subs CEO: The Secrets to Success | Season 10, Vol. 4


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In the latest episode of Hospitality Hangout, hosts Michael Schatzberg, affectionately known as "The Restaurant Guy," and Jimmy Frischling, "The Finance Guy," sit down with the legendary Don Fox, Chairman of Firehouse Subs.

The Meteoric Rise of Don Fox

Starting his culinary journey scrubbing dishes at an Italian restaurant in New Jersey, Fox has seen it all. From his aspirations of being a trumpet player to a substantial 23-year tenure with Burger King, Fox's tale is nothing short of inspiring. The episode sheds light on his monumental contribution to Firehouse Subs, transforming it from a 65-unit brand in 2003 to a colossal chain of over 1200 restaurants under his leadership.

Lessons from Five Decades in the Restaurant Industry

Reflecting on his extensive journey, Fox underlines three key lessons for budding restaurateurs:
  1. The importance of fostering teamwork and building robust relationships.
  2. Embracing hard work, coupled with unwavering dedication and effort.
  3. Prioritizing company culture, with leaders leading by example.
These insights, echoed by Michael and Jimmy, serve as valuable takeaways for anyone in the hospitality industry.

Shaq and the Digital Footprint

A hilarious highlight from the episode revolves around NBA superstar, Shaquille O'Neal. From Shaq inadvertently compelling Firehouse Subs to join Twitter to a memorable interaction at a franchise conference, these stories underscore the potent impact of celebrities on businesses.

However, diving deeper into technology's role, Fox emphasizes the need to merge technology with traditional hospitality elements. With a cautionary note, he warns of the risk of restaurants losing their unique identities if they entirely sideline the human touch that defines true hospitality.

Generation Z and the Future of Dining

The episode delves into the evolving restaurant landscape, particularly the integration of technology. As Gen Z becomes the primary customer demographic, Fox ponders over their heavy reliance on technology and wonders if a saturation point might lead them to seek more traditional dining experiences.

With a nod to the next generation, Fox also dispels some common misconceptions about their work ethic, holding a positive view of their contribution to the restaurant space.

Lighthearted Moments and Quickfire Questions

Between serious discussions, the episode is peppered with playful banter. From joking about popular burrito spots in "Food Service Feud" Don's quickfire revelations (he’s a fan of tomatoes on sandwiches and hails Chicago as his favorite food city!), the conversation keeps listeners engaged and entertained.

Hospitality Hangout's latest episode is a blend of profound insights, playful jests, and industry reflections. Don Fox’s extensive journey, coupled with the shared experiences of Schatzy and Jimmy, provides a holistic perspective on the challenges, growth, and future of the restaurant industry. Don't miss this insightful dive into the intricacies of the hospitality world!
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