The Written Word Podcast

How to Grow Your Author Email List (and Why It Matters More Than Ever)


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Your email list is one of the most powerful marketing tools you’ll ever build as an author. However, getting from zero to thousands of subscribers can feel overwhelming. In this episode of The Written Word Podcast, Ricci Wolman and Ferol Vernon break down practical, proven strategies to grow your list. From adding your first 15 “friendlies” to using lead magnets, giveaways, and back-of-book signups, you’ll learn step-by-step how to start small and build momentum.

We’ll cover:

  • The best places to promote your signup link
  • Why the back of your book is prime real estate for growing your list
  • What list sizes correlate with real author income

Whether you’re just starting out or looking to scale, this episode will show you how to turn your email list into a long-term asset that keeps readers coming back.

Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.

Copyright:
© 2025 Written Word Media, Inc. All rights reserved.

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