I had the pleasure of interviewing Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager who recently staged a beach house for $305,000 over asking! Ashley is passionate about home remodeling and decorating, which inspired her to launch House Candy Home Staging two years ago. 

Ashley is incredibly transparent and generous in this conversation, taking us behind the scenes on her home staging business journey so far, how networking with other real estate agents has opened doors for her, and how she strives to think bigger, beyond just home staging, to create more opportunities with existing clients.

We also talk about pricing, the benefits of batching and building marketing systems, and the importance of valuing your services and your self-worth so you can feel confident when speaking with a potential client.