Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick.

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠⁠⁠https://hiremadison.com⁠⁠⁠

Follow Sean on LinkedIn at⁠⁠⁠ https://linkedin.com/in/seanjohnson⁠

A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.

Get our Ideal Client Profile template here: https://www.hiremadison.com/templates-and-tools/ideal-client-profile

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠⁠https://hiremadison.com⁠⁠

Follow Sean on LinkedIn at⁠⁠ https://linkedin.com/in/seanjohnson⁠

Your team's personal brands have the power to be at least as effective as your corporate brand. In this video Madison Founding Partner Sean Johnson explains why your firm needs to invest in your team's brands.

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠https://hiremadison.com⁠

Follow Sean on LinkedIn at⁠ https://linkedin.com/in/seanjohnson

Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out. In this video Madison Founding Partner Sean Johnson explains why you need a Point of View and the essential elements in creating it.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.comFollow Sean on LinkedIn at https://linkedin.com/in/seanjohnson

 Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a longterm view.

The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow a professional services firm. We will occasionally talk with friends and colleagues who have successfully grown their own firms. And we'll hopefully provide you a roadmap for predictably building out your practice over time.

Be sure to subscribe to get access to new epodes. We look forward to going on this journey with you.

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To learn more, visit us at https://hiremadison.com