In this episode, Madison CEO Sean Johnsons explains why client service and account management are at least as important as the deliverables you create. He also outlines 19 principles for doing it with excellence. Ideas covered include:
00:00 Why Service Wins

01:11 Service Is Marketing

01:52 Hospitality Mindset

02:50 Experience Versus Work

03:30 Onboarding And Churn

04:41 Communicate Like Humans

05:12 Trust Through Candor

05:56 Listen Stay Humble

07:08 Run Organized Meetings

07:45 Small Clients Referrals

09:53 Deepen Relationships

12:16 Own Mistakes Fast

13:00 Churn Fire Set Boundaries

15:21 Make People Look Good

15:53 Service As A Calling

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In this episode, we share our insights and strategies for crafting winning RFP responses, based on years of experience helping clients secure large contracts. Learn the importance of addressing compliance requirements early, leveraging stakeholder interviews, maintaining your unique voice, emphasizing project management, and more. Whether you're new to RFPs or looking to refine your approach, these tips will help you stand out against tough competition and build lasting client relationships.

--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at ⁠⁠⁠⁠https://hiremadison.com⁠⁠⁠⁠Follow Sean on LinkedIn at⁠⁠⁠⁠ https://linkedin.com/in/seanjohnson⁠

Professional services firms are often hesitant to share their best ideas, methodologies and frameworks. In this video Madison CEO Sean Johnson explains why this is a mistake, and how to start sharing your best stuff.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.comFollow Sean on LinkedIn at https://linkedin.com/in/seanjohnson

Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick.

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠⁠⁠https://hiremadison.com⁠⁠⁠

Follow Sean on LinkedIn at⁠⁠⁠ https://linkedin.com/in/seanjohnson⁠

A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.

Get our Ideal Client Profile template here: https://www.hiremadison.com/templates-and-tools/ideal-client-profile

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠⁠https://hiremadison.com⁠⁠

Follow Sean on LinkedIn at⁠⁠ https://linkedin.com/in/seanjohnson⁠

Your team's personal brands have the power to be at least as effective as your corporate brand. In this video Madison Founding Partner Sean Johnson explains why your firm needs to invest in your team's brands.

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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.

To learn more, visit us at ⁠https://hiremadison.com⁠

Follow Sean on LinkedIn at⁠ https://linkedin.com/in/seanjohnson

Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out. In this video Madison Founding Partner Sean Johnson explains why you need a Point of View and the essential elements in creating it.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.comFollow Sean on LinkedIn at https://linkedin.com/in/seanjohnson

 Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a longterm view.

The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow a professional services firm. We will occasionally talk with friends and colleagues who have successfully grown their own firms. And we'll hopefully provide you a roadmap for predictably building out your practice over time.

Be sure to subscribe to get access to new epodes. We look forward to going on this journey with you.

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To learn more, visit us at https://hiremadison.com