If you've ever sold something, you've probably heard some version of "I can't do it." This is the single biggest customer objection that I've encountered, and I've heard it all too often.

It can be the ultimate sign that your customer has checked out of your sales pitch and is giving up on your product.

But did you know that there's still a way to close that sale?

In this clip, I break down the root of customer objections, and how it just might be the key to understanding customers and getting them to buy.