Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far – have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already.

Whether You’ve Launched Yet or Not (with Help from Blubrry)

These strategies help you understand who’s already listening—and how to better serve and grow that audience using Blubrry tools.

Your stats reveal who your audience is and what content they respond to.

How to do it:

💡 Blubrry helps: With IAB-certified stats, you get accurate data on downloads, listener geography, and episode performance—all in one clean dashboard.

Even a few responses can give you major insight into your audience’s needs and habits.

How to do it:

💡 Blubrry helps: Use your free podcast website or newsletter list (via integrations) to embed surveys and collect feedback easily.

Your listeners are likely active in communities tied to your podcast topic—find and connect with them there.

How to do it:

💡 Blubrry helps: Use custom episode URLs from your Blubrry dashboard to link directly to episodes in your posts, helping convert curious browsers into regular listeners.

Your episode archive is a treasure trove of insights.

How to do it:

💡 Blubrry helps: Your hosting dashboard displays quick-view metrics to help you spot patterns fast—and make smarter content decisions.

Create opportunities for direct feedback and interaction.

How to do it:

💡 Blubrry helps: Pair your podcast website and show notes with listener prompts and contact links to make feedback frictionless.

These strategies help you define your ideal listener before you even hit record—so you can launch with clarity and purpose.

Create a fictional representation of your dream listener.

How to do it:

💡 Blubrry helps: Blubrry’s Getting Started resources and planning tools give you the structure to define your audience before you launch.

Look at what’s working (or missing) in your niche.

How to do it:

💡 Blubrry helps: When you’re ready to publish, Blubrry’s distribution tools get your show on all major directories, putting you in the same space as your peers—ready to compete and stand out.

Start connecting with your future audience before launch.

How to do it:

💡 Blubrry helps: You can link to teaser content or a sign-up page on your Blubrry-hosted website, even before your show officially goes live.

Your email list will be one of your most valuable tools long-term.

How to do it:

💡 Blubrry helps: With your included podcast website, you can easily link to or embed signup forms and start gathering interest right away.

Use a short preview episode to get early feedback and build confidence.

How to do it:

💡 Blubrry helps: Use Blubrry’s hosting tools to publish your trailer to all major platforms—even if your full show hasn’t launched yet.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]

Stay tuned for more episodes and visit our website for the latest updates and resources.