Who is your product for and what exactly does it solve for? Being crystal clear with messaging is the responsibility of the marketer. Jonathan and Brett explain why The Juice has revamped their messaging and redefined their ideal customer numerous times and how it has led to their best quarter ever. Jonathan attributes their success to creating a structure with four pillars and listening to and implementing customer feedback.

0:00 Introduction
0:48 Conversation with JG
3:10 Initial messaging/positioning
5:30 Listen to customers
7:52 Four pillars
11:10 Best quarter yet
14:35 Building product
18:10 Stop and think
19:40 Outro

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