The next time that you enter into a negotiation, how do you want the other side to view you?  

If you are like most of us who have had our impression of what a  world-class negotiator looks like shaped by television and the movies:  when we use our negotiation styles and negotiating techniques we want to  come across as being a tough guy, unyielding and bound to get our way  no matter what. However, what researchers have discovered is that  negotiators with a reputation for collaboration rather than competition  tend to do better. You can’t fully control what others think and say  about you, none of us can, but you can find ways to seize opportunities  to appear as cooperative as possible during and after a business  negotiation. 

Here’s how to do this.