🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰

✅ Learn how to:

• Use the ACID test to set the correct prices 🧪
• Gradually increase prices without scaring customers away 📊
• Conduct market research to stay competitive 🔍
• Communicate price changes effectively 💬
• Build customer loyalty while boosting revenue ❤️

💡 Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!

⏱ Timestamps:
00:00 – Introduction to Pricing Strategies
00:37 – Welcome to Roots to Revenue Podcast
01:31 – Meet Richard Salmon
02:22 – Why Raising Prices is Essential
02:48 – Market Research & Competitive Pricing
07:16 – How to Communicate Price Increases
11:33 – Managing Cash Flow & Prepayments
18:31 – Handling Customer Pushback
22:18 – Strengthening Client Relationships
24:09 – Best Practices for Customer Interaction
27:07 – Adding Value to Justify Higher Prices
28:04 – Pricing Strategies for Customer Retention
30:11 – Competing on Service, Not Price
38:41 – Mastering Price Increases & Retention
44:02 – Training & Consultancy for Lawn Care
47:22 – Final Thoughts & Key Takeaways

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