We all know the sunken feeling of posting something to social and getting crickets in return. But if you’re a brand, especially in the B2B space, getting no engagement on your social media posts isn’t a sign that it’s just a bad joke. It’s a sign that you aren’t bringing value to your audience. And that means a missed opportunity to bring someone down the funnel.

In some ways, social media engagement is much easier for B2C brands to capture than B2B brands. They can post something funny or irreverent and suddenly it spreads around the internet. B2B brands by their very nature have a harder time getting those likes and shares. Their subject matter doesn’t lend itself as easily to jokes or posed shots of succulents. So what can you do to boost engagement? Start by thinking about what your audience values professionally.

In this episode, the Umault team is joined by Jason Patterson, a B2B content strategist whose article B2B vs. B2C: Apples, Oranges & Social Media inspired the episode. After reading the article, Guy wanted to continue the conversation.

For more on maximizing your B2B video content, check out our B2B video marketing guide.

Watch the episode on YouTube or read more on our website.