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Right now, someone in your town just typed "lawn care near me" into Google.

Three names showed up. Yours wasn't one of them.

They picked somebody else. They scheduled. They paid. And that company didn't do anything special to earn it — they just knew how to play a game you haven't learned yet.

That's what this episode is about.

Dan Ralphs and Sam Gustin — fractional CEO coach, Missile Defender of the Year, and founder of Troops Mowing — sit down to teach you exactly how Google decides who shows up in the Map Pack and who stays invisible. No fluff, no theory. Just the four pillars Sam has used to rank Troops Mowing in the top three locally without paying for a single sponsored ad.

If you're serious about growing your lawn care or lawn treatment business through Google, this episode is non-negotiable.

What you'll learn:

• What the Google Map Pack is and why it's the only real estate that matters in local marketing
• The three factors Google weighs when deciding who ranks: relevance, distance, and prominence
• Why your business name could be quietly tanking your Google rankings
• How to build a review strategy based on frequency — and stay compliant with Google's April 2026 update
• Why a physical address pin is one of the highest-leverage moves you can make
• How to use your Google Business Profile category to capture seasonal leads your competitors are missing
• What a high-converting lawn care website actually looks like — with two real examples

Someone in your market is winning on Google right now. This episode is how you take that spot.

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