Sign up to save your podcasts
Or
Share How to Land Local Businesses as Clients | 90% Of Paul’s Clients Live Within 50 Miles of Him
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Land Local Businesses as Clients | 90% Of Paul’s Clients Live Within 50 Miles of Him
Send us a text
In this interview, you'll learn the 4 most important elements for how to land local businesses as clients.
The 4 most important elements in landing local businesses as clients, as told by Paul Schiffbauer Jr., are:
1. Relate to Your Prospect
Whatever service you are offering, identify the potential pains and gains your ideal prospect has.
Relating to your prospect on a local level goes beyond your offer.
Look for the following ways and avenues to further build rapport:
- The community connection
- Your connection to the prospect's business (customer, fan, etc)
2. Building Community
Marketing at its core is about community.
- In-person networking events
- Digital networking opportunities
Bridge the gap between the two.
What common characteristics do you have in your market?
What do you need to further develop?
3. Sharpening Your Value Proposition:
Regardless of what you see online about freelancing and building an agency, it's vital to understand your market and what they need.
Part of this process revolves around sharpening your skillsets to best deliver value to those in your respective community.
4. Being in the market
This is a constant cycle of being present and top of mind to your various audience members.
Being present will allow you to continually gain new clients over the course of time.
About Paul Schiffbauer Jr.:
Growing up around his father’s tavern, Paul developed a passion for small business. While studying at York College of Pennsylvania, he would go on to start his own business in the home furnishings industry. His startup company, Noir Gallery, grew from a single online store to a multi-channel retailer in under one year, selling products on industry-leading e-commerce properties including Wayfair and Home Depot. Paul specializes in brand strategy, marketing planning, and project management for service-based businesses and restaurateurs aiming to expand their market presence and achieve digital transformation.
Follow Paul on Twitter here: https://twitter.com/yungmarketer
Here's Paul's website: https://schiffbauerconsultinggroup.com/
View all episodes
By Chase Dimond
4.9
108108 ratings
Send us a text
In this interview, you'll learn the 4 most important elements for how to land local businesses as clients.
The 4 most important elements in landing local businesses as clients, as told by Paul Schiffbauer Jr., are:
1. Relate to Your Prospect
Whatever service you are offering, identify the potential pains and gains your ideal prospect has.
Relating to your prospect on a local level goes beyond your offer.
Look for the following ways and avenues to further build rapport:
- The community connection
- Your connection to the prospect's business (customer, fan, etc)
2. Building Community
Marketing at its core is about community.
- In-person networking events
- Digital networking opportunities
Bridge the gap between the two.
What common characteristics do you have in your market?
What do you need to further develop?
3. Sharpening Your Value Proposition:
Regardless of what you see online about freelancing and building an agency, it's vital to understand your market and what they need.
Part of this process revolves around sharpening your skillsets to best deliver value to those in your respective community.
4. Being in the market
This is a constant cycle of being present and top of mind to your various audience members.
Being present will allow you to continually gain new clients over the course of time.
About Paul Schiffbauer Jr.:
Growing up around his father’s tavern, Paul developed a passion for small business. While studying at York College of Pennsylvania, he would go on to start his own business in the home furnishings industry. His startup company, Noir Gallery, grew from a single online store to a multi-channel retailer in under one year, selling products on industry-leading e-commerce properties including Wayfair and Home Depot. Paul specializes in brand strategy, marketing planning, and project management for service-based businesses and restaurateurs aiming to expand their market presence and achieve digital transformation.
Follow Paul on Twitter here: https://twitter.com/yungmarketer
Here's Paul's website: https://schiffbauerconsultinggroup.com/