Companies spend (tens of) thousands of dollars to launch new products. But what if you are a financial advisor and want to launch a new product of your own? Whether it is a new investment strategy, financial planning tool, or service, HOW can you conduct a product launch with limited resources? 

Our Director of Marketing, Christopher Norton, walks us through building a successful roadmap without a big spend: 

1. Building Buzz
2. Create Assets
3. Campaign Planning
4. Launch

We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way.

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Learn more about Potomac Fund Management: https://potomacfund.com/

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