If launching your products or services feels like late-night scrambling, crying into your laptop, or completely burning out — I’ve been there too.

In this episode, I’m sharing how I rewired my relationship with launching and built a sustainable system that allows me (and now my clients) to hit launch goals without sacrificing health, sleep, or sanity.

You’ll learn:

— Sustainable launching strategies

— Ways to achieve your launch goals without burnout

— What to do when things (inevitably) don't go to plan

TIMESTAMPS

00:19 Setting Sustainable Intentions

00:38 Personal Experiences with Burnout

02:30 Annual Launch Planning

03:49 Categorizing Your Launches

04:58 Staggering Your Launches

05:32 Advanced Planning for Success

08:02 Realistic and Ambitious Targets

10:01 Centralized Launch Strategy

11:14 Launch Pivots

13:06 Traffic and Nurturing Strategies

14:10 Conversion Techniques

14:44 Content Planning and Execution

15:40 Post-Launch Strategies

16:17 Executing Sustainably

16:59 Self-Care During Launches

18:23 Documenting Learnings and Results

RESOURCES MENTIONED

→ Sustain Your Launch: https://selinaho.com/launch

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com

→ Instagram: https://www.instagram.com/selinajho

→ LinkedIn: https://www.linkedin.com/in/selinaho

→ TikTok: https://www.tiktok.com/@selinajho_