I’ve helped thousands of entrepreneurs do over $500 million in product launches. After all these years, I’ve literally boiled this down to a formula… and here’s the key steps that you need to follow.

Step 1: Turn Your Marketing into an Event


OK, the first mistake most people make is they don’t actually plan their launch. Instead they rely on what I call “Hope Marketing”…

Step 2: Use a Prelaunch Sequence to Build Anticipation


Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days.

Step 3: Leverage the Power of Conversation


Conversations are a lot more interesting than monologues

Step 4: Tap into Joint Venture Partners


One of the fastest ways to turbocharge your business is to tap into the power of “other people’s lists”… in other words,

Step 5: Opening and Closing Your Launch


Of course, the whole point of your launch is to make sales.


People who should listen to this show are entrepreneurs, career coaches