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Ash and Kane talk about the ways you can leverage YouTube to grow and scale your podcast including how to format your videos, the types of content to create and how to play the YouTube algorithms.

KEY TAKEAWAYS

• It’s not enough to just upload the full podcast to YouTube, this won’t be effective.
• The optimal way to grow on YouTube is to do the daily posting of shorts, a few excerpts of mid-length content 1/3 times a week and then your full-length version once a week.
• 5-15 min excerpts are important because they get people to buy into you and your podcast. You are giving them the ‘best bits’ to tease them into listening to your full podcast.
• You’re doubling your SEO by creating more excerpts, it’s a chance to have a title about specific content separate from your main episode.
• You must pick quality over quantity, particularly with your excerpts, as these are what appeal to people who will end up subscribing to you.
• You can be more experimental with your shorts/clips.
• You can upload a few shorts then whichever one does the best, tailor your except content around this.
• It can be a good thing to start with shorts and get some traction first, so you can understand what content is popular.
• You want your retention on your videos to be high, one way to do this is to edit in best bits of the full version of your podcast into the intro/beginning of the video as it keeps people watching and engaged.

BEST MOMENTS

“Daily shorts, you’re going to get good virality, really good views even from a brand new account”

“Joe Rogan revolutionised this”

“It’s a really good way to turn a bit of evergreen content into newsjacking”

“Those 1-3 excepts, they’re going to be the biggest catalyst to your growth”

“If you keep uploading content and it gets nothing, YouTube is going to learn this creator sucks and I’m not going to push their content out”

“You need your retention to be as high as possible after 30 seconds”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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Email: [email protected]