On today's Let's Talk Dog Business episode, Jo & Vicky talk about how brilliant dog trainers are at losing clients. They cover the unconscious ways dog trainers repel clients, explaining how to structure your dog training programs for maximum effectiveness and helping owners to realise that you can help them with far more than their original problem. Including how to see things from a client's perspective and communicate with them effectively.

This episode will stop you from inadvertently turning people away.

KEY TAKEAWAYS

• It is just as easy to detract (repel) clients and attract clients.
• You will be building a long-term relationship with clients.
• Offer kick-starter or consultation sessions, during which you can assess things and provide a couple of quick fixes that demonstrate to the client that you can help them over the long term.
• Offering ad hoc sessions instead of programs can put clients off.
• You need to give clients a reason to pick you instead of another trainer.
• Avoid trying to cram too much into each session and overwhelming the client.
• Be realistic about how fast clients can learn, you may be able to explain and demonstrate something in a few sessions. However, a client needs to practice with your supervision to learn the skill.
• Stop leaving clients underserved.
• When you offer too many services you spread yourself too thinly.
• If you plan to serve two different markets, create two separate brands.

BEST MOMENTS

‘Tell people what you do best. Stop trying to be everything to everyone. ´

‘We need to cover old ground again and again… because that’s got to become a habit in that human.’

‘You cannot market to the same people, for opposite ends of the (pricing) spectrum.’

‘If you don't know your client, well, how can you know what they actually want? ´

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.