Shark reputations have never quite been the same since the movie Jaws came out nearly 50 years ago.

Sharks face some very direct threats. They are killed for their prized fins and caught in fishing nets all over the world. 99% of some populations have already been wiped out.

So how do you change hearts and minds about these feared but endangered creatures nearly half a century after the movie Jaws that got us all riled up? The answer seems to be one shark, and one person at a time.

Rachel Graham, Founder and Executive Director of MarAlliance, works to help others understand sharks, engage local fishing communities in central America, and even instill empathy for them. She hopes this will have us all think about sharks in a whole new way.

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