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Gillian from the Breaking Through Careers podcast asks, "Do you need a podcast trailer? And if so, what should you put in one?"

TL;DR
A podcast trailer helps you build anticipation for your new show or new season, while also allowing you to submit your podcast to all the major directories before you release episode one.

This is important, because some directories (like Apple Podcasts) can take up to 2 weeks to approve new shows, and you want your podcast to be available everywhere when it's time to launch.

So in this episode, you'll learn how to make a great podcast trailer that builds anticipation for your show's release.

#1. Make it short

Your podcast trailer should be shorter than a full episode. And, honestly, it doesn't have to be much longer than 60 seconds. The idea is to tell your listeners what they need to know and give them a reason to subscribe to your podcast.

#2. Things to include

• Name of your podcast
• What your show is about
• Who your podcast is for (and not for)
• A call-to-action

A call-to-action is the thing you want your listeners to do immediately after listening to the episode. In this case, your call to action will be asking your new listeners to subscribe to your show in their favorite app so that they can get episode one downloaded to their phone as soon as it's released.

#3. Have fun with it!

You want your podcast trailer to reflect the mood and tone of your show. If you have a fun and upbeat podcast, your trailer should feel fun and up beat.

Include clips from future episodes, add music and sound effects, and get creative!

Examples of good podcast trailers

• Buzzcast
• Dreamful
• Literally! With Robe Lowe

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