According to Rex Biberston, as long as people still pick up their phones, there will be value in cold-calling. Obviously, it's truer for someone where using the phone is a normal part of their workday. If they're talking to customers daily, they're likely still answering unanticipated phone calls.

That being said, there is a procedure and methodology to cold-calling that can make you more effective. The reality is that most of it can be learned and improved upon. Rex shares some of his expert tips in this episode of Sales Reinvented.

Outline of This Episode

• [0:52] What is cold-calling? Is it still relevant?
• [2:07] Is cold-calling an art and a science?
• [2:59] How Rex prepares for cold-calling
• [4:30] Rex's opening lines and techniques
• [6:15] How to keep cold calls engaging
• [8:50] Tools and technology to leverage
• [10:53] How Rex measures effectiveness
• [12:39] The risks of using a parallel dialer
• [14:22] Rex's top cold-calling dos and don'ts
• [17:10] How Rex faces objections/rejections

Resources & People Mentioned

• Nooks

Connect with Rex Biberston

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Connect With Paul Watts

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