Confessions of a Conscious CEO

How to Make Consistent, Record-Breaking Sales (Without Burning Out)


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If you’re riding the feast-and-famine rollercoaster (one month making bank, the next barely scraping by), this episode is for you. I’m breaking down how I built a sustainable sales system that allowed me to generate $20K while vacationing in the French Riviera with my sister (yes, really!!)

 

I used to burn myself out doing all the things: non-stop sales calls, masterclasses, and launches... until I hit a breaking point. I realized I couldn’t grow like that anymore. In this episode, I share how I pivoted from burnout to building a sales system that works even when I’m offline.

 

You’ll learn:

  • Why intention-setting is the first step to sustainable sales
  • The 3-part system I use (Sustained Traffic, Nurturing, and Conversion)
  • How to attract your ideal customers consistently
  • Ways to automate sales without losing the personal touch
  • Tips for layering manual strategies like sales calls and live events without burning out
  •  

    TIMESTAMPS

    00:32 Setting an Intention for Sustainable Sales

    00:47 The Unsustainable Sales Approach

    01:14 The Burnout Cycle

    01:49 Your Sustainable Sales Strategy

    02:27 Improving Your Relationship with Sales

    02:52 Creating Products People Want

    03:26 Building a Sustainable Sales Funnel

    03:40 Understanding the Sales Funnel

    04:15 Automating Your Sales Process

    04:44 The Journey to Sustainable Success

    05:05 My Existential Crisis and Business Pivot

    05:28 Developing the Sustain Your Success Series

    06:01 Making $20,000 on Vacation

    06:12 Building a Business Around Your Life

    07:36 Sustained Traffic

    09:19 Organic Traffic Strategies

    09:27 SEO Optimization

    10:10 Collaborations and Partnerships

    11:51 Press Features and Podcast Interviews

    12:40 Content Creators and Influencers

    13:07 Paid Advertising Strategies

    14:09 Sustained Nurturing

    15:21 Email Opt-Ins and Lead Magnets

    16:57 Sustained Conversion

    19:40 Final Thoughts

     

    RESOURCES MENTIONED

    → Sustain Your Sales: https://selinaho.com/sales

    → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

    → Your Success Roadmap (Free Course): https://selinaho.com/roadmap

     

    SUPPORT TO SUCCEED

    → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

    → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

    → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

    → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

     

    LET’S CONNECT

    → Newsletter: https://ceo-confessions.beehiiv.com 

    → Instagram: https://www.instagram.com/selinajho   

    → LinkedIn: https://www.linkedin.com/in/selinaho 

    → TikTok: https://www.tiktok.com/@selinajho_

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    Confessions of a Conscious CEOBy Selina Ho

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