In many ways, tech culture is startup culture, and launching your own startup can be particularly difficult when you’re from a group that’s been historically underrepresented in the sector. Kathryn Finney is the founder and CEO of Genius Guild, which builds and invests in companies led by Black founders. She’s also the author of a new book that’s coming out this week, “Build the Damn Thing: How to Start a Successful Business If You’re Not a Rich White Guy.” Marketplace’s Kimberly Adams spoke with Finney about her experiences and why the term “startup” is synonymous with tech.